Cisco Meraki’s location analytics and engagement solution (CMX), displays real-time location statistics to improve customer engagement and customer loyalty across locations. Data collected by intelligent Cisco Meraki Access Points is synced with the Cisco Meraki Cloud, automatically reported in the dashboard, and exported to third-party applications via the CMX location API.

Cisco Meraki Intelligent Access Points collect probe statistics

Cisco Meraki Access Points collect information from nearby smart devices, enabling location-based analytics. Wi-Fi probe request details like access point MAC, probing client MAC, time stamps, and RSSI information are gathered in real time and then processed by the Cisco Meraki cloud. MAC addresses identify returning visitors, probe requests establish visit duration, and RSSI information are used to distinguish passers-by from visitors.

Location-based insights drive revenue

The Cisco Meraki dashboard presents location-based performance indicators including capture rate, median visit length, repeat visit rate, total number of visitors, and total visits for a given location. View simplified or detailed graphs of captured data — sliced by day, week, or month — for a user-specified date range. Use the insights gleaned from CMX data to better engage customers, increase retail store traffic, and drive revenue.

Location API gives unlimited flexibility

The CMX location API uses real-time HTTPS POSTs of JSON objects to deliver raw data to your analytics applications, making the collection and manipulation of location data flexible. By integrating Cisco Meraki’s location API with back-end Customer Relationship Management (CRM) systems, retailers can drive in-store customer engagement with notifications to staff or the delivery of targeted customer offers.

Partnerships with retail analytics vendors

Cisco Meraki works with best-in-class retail analytics vendors, via the CMX API, enabling raw data to be plugged into and processed by retail analytics applications. Partners include;

- Euclid

- WalkBase

- Nomi

- Swarm

- Nearbuy

Cisco Meraki Elevate Partner

Jumeira Consulting is an authorised Cisco Meraki Elevate partner in Australia. You can buy Cisco Meraki products from us online or contact us for a quote. We offer FREE shipping* to everywhere in Australia.